Notes on
craft
Essays on the details that make an interface feel right — motion, type, colour, and the psychology behind them. For guides on building a product with a studio, see the blog.
The Invisible Alphabet: Typography as the Backbone of Trust
Discover how typography shapes user perception, builds trust, and influences conversion. A deep dive into font psychology, systematic type scales, and enterprise typography strategy.
Oct 20, 2025The 700ms Rule: Crafting Fluid Motion in Enterprise Apps
Technical deep dive into why 700ms is the magic number for perceived smoothness in complex UI transitions. Exploring the neuroscience of timing, easing curves, and how motion architecture shapes enterprise UX.
Oct 15, 2025Dark Mode First: Why It's More Than Just an Aesthetic Choice
Why our Oklch 0.12 background isn't just about style—it's about focus, battery life, and modern visual ergonomics.
Oct 12, 2025The Logic of Emotion: Why We Don't Just Design for Eyes, But for Minds
Exploring the psychological intersection of UI/UX where raw code meets human intuition.